Chinese New Year of the Snake starts on February 10, 2013 and ends on January 30, 2014. The Spring Festival celebrations run from Chinese New Year's Eve, February 9, 2013 (the last day of the Year of Dragon), to the Lantern Festival on February 24, 2013, the 15th day of the first month in the lunisolar year.
In Las Vegas, the Chinese New Year has earned an increasing recognition as the longest and most important festival in the Chinese calendar with great appeal to many visitors. The maxi card features the Year of the Snake Display at the Conservatory and Botanical Gardens in Bellagio, with a "Lunar Year of the Snake 2013 (forever) stamp issued on January 16, 2013, postmarked with the official first-day-of-issue cancellation from San Francisco. As seen on the card and the stamp, firecrackers are fired during the celebrations to scare off evil spirits and usher in renewed hopes for the coming year.
Update: The card was sent as US-2089840, US-2209193, etc.