Breaking the Wave

In keeping up the tradition, the 2015 International CES has a large list of celebrities including Hollywood stars, popular music stars and DJs, sports legends and TV personalities to make appearances on behalf of various vendors in promoting innovative products and technologies and showcasing the new ways for consumers to work, play, connect and access information. 

Garrett McNamara, an American professional big wave surfer, was at the Body Glove Mobile booth today signing autograph. The advertising card, promoting Optrix waterproof, ultra-rugged sport cases for smart phones with optical-grade glass lenses, features Garrett breaking the world record for the largest wave ever surfed at Nazaré, Portugal on Jan 28, 2013. 

The High Dive: Stars in Danger

TouchNote Card Featuring 2012 London Olympics Diving Events

It reminded me that I had received this TouchNote card featuring a diver during their 2012 London Olympics promotion when I was watching the finale of Jiangsu TV's show "The High Dive: Stars in Danger" on YouTube. It turns out that it has a Fox counterpart that "puts celebrities from widely different backgrounds in peril as they take the plunge into a whole new discipline... DIVING". Similarly, the contestants in this Chinese version show have received coaching by world class divers and Olympic medalists in a short period of time. They compete in a variety of different dives for an expert judging panel and in front of a live TV audience. I like the fact that the winner was once ousted but managed a come back. And it was a challenge to turn impossibles into a reality.