I sent a postcard on November 15, 2013 to get a North Pole Holiday Cancellation. It came back today with a spray-on postmark generated by computer. I can understand that it is more efficient to process daily mails by printing postmarks using a high-speed ink-jet printer. But I am disappointed to see they are not using a more traditional stamp like other places do for the holiday mails. Especially you can hardly tell what that picture is. It is interesting to read what Josh Gerstein, staff reporter of the Sun (New York), wrote 'You've Got To Face It': The Postmark Is Going the Way of the Telegram on May 10, 2006.
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